Digital Campaign
Woolrich John Rich and Bros. released a quintessential collection of bags and accessories for Holiday 2017 made in collaboration with New York City designer Chiharu Hayashi, founder of Bags In Progress. Using archival wool from Woolrich’s world-renowned Woolen Mill, one of the oldest mills in America, the capsule collection was part of The Woolrich Project and featured two reversible totes, a convertible clutch, a pillow, and a blanket.