Experiential Marketing & Production
In February, after an exterior wrap refresh, the #ChapsRoadTrip bus traveled to Atlanta for Super Bowl LIII for an activation with former NFL quarterback and Chaps spokesman, Tony Romo. Romo and fellow former NFL cornerback, Bryant McFadden showed love to fans during a Q&A session, where Romo told the audience that sports commentating was a natural and easy transition from playing football.