Experiential Marketing & Public Relations
       
     
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Experiential Marketing & Public Relations
       
     
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Experiential Marketing & Public Relations

To launch the global Tommy Hilfiger limited-edition collection, Prep World, Hilfiger built an 800 square-foot pop-up shop modeled after an East Hampton beach house nestled in Gansevoort Plaza in Manhattan's meatpacking district. After NY, the house went on to several international locations, including Paris, London, Milan, and Tokyo.

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Tommy Hilfiger: Timelapse of the Prep World Pop-Up House in New York City