To promote their two St. Patrick’s Day limited edition menu items – the Lucky Charms Crazy Shake and their Reuben Burger collaboration with iconic Katz’s Deli in New York City – we created a collection of videos. In addition to short product focused content we created a narrative video which followed Katz’s famous corned beef from their restaurant on Houston Street to Black Tap’s Soho kitchen and ultimately to the mouth of a hungry customer. Other than the closing shot, this entire video was shot using a custom snorricam rig built by our DP, Oliver Lucien Anderson.
