For the holiday season, in partnership with the talented production team at Good Company, and Creative Director, John Jaxheimer, we purchased, shipped, refurbished, and radically customized a 1957 Chevy Superior Coach in a matter of weeks. The interior design was kept bright and contemporary with stretched, high quality, French 9oz, natural canvas for the walls, custom built cabinetry, and pine planks for the ceiling with a whitewash logo. Keeping with the holiday spirit, we incorporated collapsible gifts on the roof and transformed the metal gate off of the rear into a small deck with Christmas lights.
For CHAPS, a heritage Ralph Lauren brand that is currently only available through wholesalers, the holiday pop-up drove brand awareness, engagement, and sales while simultaneously serving as an opportunity to test various markets, and inform the viability of opening dedicated retail locations. Over the course of four weeks the bus traveled to Boston, Philadelphia, Washington D.C., and New York, spending four days in high traffic retail locations at each stop.