Experiential Marketing & Public Relations
To celebrate the official launch of the highly anticipated Color Flash watch and sunglass collection, Armani Exchange returned to the desert to host the fourth annual A|X Armani Exchange Neon Carnival, the ultimate Coachella after-party. Celebrity guests including Leonardo DiCaprio, Emma Roberts, Alexander Skarsgard, Kirsten Dunst, Clint Eastwood and Alexander Wang were with the thousands of festival goers who flocked to the neon-lit carnival under the stars at Tradition Aviation Airport Hangar.
April 2013